Course Title: Digital Marketing Masterclass

Desired Outcome:
Upon completing this course, students will have a comprehensive understanding of digital marketing, covering key concepts, strategies, tools, and techniques. They will be equipped to plan and execute effective digital marketing campaigns across various platforms.

Course Modules

Module 1: Introduction to Digital Marketing

• Lessons:

  1. What is Digital Marketing?
  2. The Evolution of Marketing in the Digital Age
  3. Key Digital Marketing Channels and Platforms
  4. Setting Up Your Digital Marketing Toolkit

• Learning Objectives:
  By the end of this module, students will understand the fundamentals of digital marketing, the historical context, various digital marketing channels, and set up essential tools for digital marketing campaigns.

• Real-World Applications:
  Apply digital marketing strategies to drive brand awareness, leads, and sales.

• Activities:

  • Set up essential digital marketing tools
  • Explore real-world digital marketing case studies

Module 2: Building Your Digital Presence

• Lessons:

  1. Website Development and Optimization
  2. Search Engine Optimization (SEO)
  3. Content Marketing Strategies
  4. Social Media Marketing and Branding

• Learning Objectives:
  After this module, students will be proficient in building and optimizing websites, implementing SEO techniques, developing content marketing strategies, and leveraging social media for branding.

• Real-World Applications:
  Create and manage an online presence to attract and engage potential customers.

• Activities:

  • Develop and optimize a website
  • Implement SEO best practices
  • Create content marketing plans
  • Design social media marketing and branding campaigns

Module 3: Digital Advertising and Paid Media

• Lessons:

  1. Pay-Per-Click (PPC) Advertising
  2. Display Advertising
  3. Social Media Advertising
  4. Email Marketing and Automation

• Learning Objectives:
  By the end of this module, students will be proficient in implementing PPC advertising, display advertising, social media advertising, and email marketing with automation.

• Real-World Applications:
  Plan and execute digital advertising campaigns that drive targeted traffic and conversions.

• Activities:

  • Create and manage PPC campaigns
  • Design display advertising assets
  • Set up and manage social media ads
  • Develop email marketing campaigns with automation

Module 4: Analytics, Data, and Strategy

• Lessons:

  1. Web Analytics and Tracking
  2. Data-Driven Decision-Making
  3. Digital Marketing Strategy Development
  4. Measuring ROI and Performance

• Learning Objectives:
  After this module, students will understand web analytics and tracking tools, make data-driven decisions, develop effective digital marketing strategies, and measure ROI and campaign performance.

• Real-World Applications:
  Utilize data and analytics to refine marketing strategies and achieve measurable results.

• Activities:

  • Set up web analytics and tracking systems
  • Analyze data to make data-driven decisions
  • Develop a digital marketing strategy
  • Measure ROI and campaign performance